Strategy

On 2 July 2020, WADA published its Five-Year Strategic Plan, which lays the foundation for WADA’s strategic activity for 2020-2024 as the Agency is ‘Leading Anti-Doping in a New Era’.

The Strategic Plan was agreed by WADA’s Executive Committee (ExCo) when they met virtually on 15 May 2020; and, was subsequently approved unanimously by the Agency’s Foundation Board by circulatory vote.

Our journey of reflection and discovery

In May 2019, WADA initiated development of the Strategic Plan with a commitment to soliciting feedback from key stakeholders within the anti-doping ecosystem; such as: athletes; representatives of the Sports Movement and Governments of the world; industry influencers; as well as, National Anti-Doping Organizations and WADA-accredited laboratories. The feedback acknowledged how much WADA had achieved over its 20-year history; how the Agency’s growth had helped spur on the global movement for doping-free sport; and, it also identified a number of areas where WADA could improve or focus more.

Our Strategic Priorities

WADA defined the following Strategic Priorities, which address the key issues and challenges identified via our internal and external consultation:

  1. Lead: Lead by example by taking bold steps to proactively tackle emerging issues with agility and innovative solutions across all facets of anti-doping.
  2. Grow Impact: Expand the reach and impact of anti-doping programs by enhancing capacity building and knowledge sharing between Anti-Doping Organizations and empowering local program delivery.
  3. Be Athlete-Centered:  Engage and empower athletes to contribute to the development of anti-doping policies, build an easier anti-doping journey for athletes, and increase the contribution that our programs deliver for athletes and their entourage so that they can build healthy and sustainable careers in sport.
  4. Collaborate and Unite:  Engage and collaborate with everyone involved in anti-doping, in particular with the sports movement and public authorities, to increase support, unity and coherence in everyone’s efforts.
  5. Be Visible: Raise awareness and shape a proactive narrative that will demonstrate the positive impact of doping-free sport and WADA’s role.
  6. Perform: Provide greater value to our stakeholders by reducing operational complexities and maximizing impact and cost-effectiveness.