Who We Are
WADA was established in 1999 as an international independent agency to lead a collaborative worldwide movement for doping-free sport. WADA’s governance and funding are based on equal partnership between the Sport Movement and Governments of the world.
WADA’s primary role is to develop, harmonize and coordinate anti-doping rules and policies across all sports and countries. Our key activities include scientific and social science research; education; intelligence & investigations; development of anti-doping capacity; and monitoring of compliance with the World Anti-Doping Program.
Our Values
Our Brand
In early 2022, WADA launched a refreshed brand positioning that calls on all of us to Raise the Game to deliver on our global collaborative mission for doping-free sport.
The positioning is reinforced by a new visual identity. We created a modernized logo that depicts a more open, engaging and impactful brand. It honors legacy elements such as a square representing the rules and customs of the game and the equal sign that evokes fairness with a human touch.
Green is our color, the playing field our home. We have expanded our palette and design to reflect the various fields of play. To capture our dedication to equal chances for all, the ‘equal’ sign inspires our visual approach. Add to this diverse, authentic imagery and an approachable, contemporary typeface, and what you have is a coherent, modern and human brand that says...WADA is determined to raise the game for athletes worldwide.
Play True - Beyond Winning
Sport is not a game you simply win or lose.
Its ethos goes beyond winning.
Win by cheating, and everybody loses.
At WADA, we are dedicated to fair competition.
We are proud to be the world’s unifying force for doping-free sport.
We exist…to guide…to enable…to inspire athletes and sport to make the right choices.
Because we are all at our best when we play fair and square.
Together, let’s raise the game, and Play True.