We all have people in our lives that reinforced our desire to be fair, to live by our values. Our new campaign celebrates athletes’ values and the coaches and family that instilled them at an early age.
It’s about celebrating the world’s athletes of all levels.
The people who inspired them.
And the values we share.
Athletes and other members of the anti-doping community will have the opportunity to engage with the campaign in person at various events throughout the year. We also encourage you to share at any time on your social media channels a photo or the name of someone who inspires you to Play True. Please tag us and include the #PlayTrue hashtag!
The campaign will also come to life in many ways for Play True Day on Friday 14 April 2023. Stay tuned!