Digital Pathways to Doping: An innovative netnographic approach on the use of untested supplements and the underlying cheating culture

Project/Report Title: Digital Pathways to Doping: An innovative netnographic approach on the use of untested supplements and the underlying “cheating culture"

Researcher(s)/author(s): Dr. Ornella Corazza,

Institution(s): University of Hertfordshire Higher Education Corporate (UK)

Language: English

Year of funding/approval: 2019

Our project is a timely contribution to generate original netnographic data on perceived risks, motivations, “cheating behaviours” and other less explored patterns of consumption of untested supplements sold online, which, in combination with evidence emerged from ongoing toxicological analysis and a collection of case studies, will inform anti-doping prevention in unprecedented ways.