Exploring the application of social media in influencing the attitudes and behaviours of young athletes towards doping

Summary
 
The objective of the study is to investigate ways in which social media can be influential in promoting the fight against doping in young athlete populations. Through mixed-methods research, the researchers identified the features that characterize efficient doping prevention through the use of social media. They concluded their research with a list of recommendations for practitioners. 

Methodology

The study follows a cross-sectional mixed methods research design. The researchers carried out a literature review of published and grey literature and conducted interviews with two (2) researchers working on social media and eight (8) anti-doping organizations – Anti-Doping Norway, Gulf States Regional Anti-Doping Agency, Japan Anti-Doping Agency, Oceania Regional Anti-Doping Agency, UK Anti-Doping, US Anti-Doping Agency, and South Africa Institute for Drug-Free Sport.

Results

The study follows a cross-sectional mixed methods research design. The researchers carried out a literature review of published and grey literature and conducted interviews with two (2) researchers working on social media and eight (8) anti-doping organizations – Anti-Doping Norway, Gulf States Regional Anti-Doping Agency, Japan Anti-Doping Agency, Oceania Regional Anti-Doping Agency, UK Anti-Doping, US Anti-Doping Agency, and South Africa Institute for Drug-Free Sport.

Significance for Clean Sport

Given that this research ends with a ten-step guide and a decision-making model for practitioners, it can inform anti-doping social media campaigns targeting young athletes.