January 30, 2017
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WCF and WADA team up to promote anti-doping campaign - #CurlClean

Gangneung, Korea – The World Curling Federation (WCF) and World Anti-Doping Agency (WADA) are partnering to promote clean sport at the VoIP Defender World Junior Curling Championships 2017 in Gangneung, Korea (16-26 February) next month.

This is the first time the two organisations have teamed up to deliver WADA’s Legacy Outreach programme. The purpose of the programme is to assist International Federations (IFs) in delivering sustainable anti-doping awareness programmes for their athletes.

During the championships, competitors, coaches and support staff will have the chance to take part in fun, educational activities and to pledge their loyalty to the clean sport movement by signing the Clean Sport Pledge – a popular WADA initiative that has been run at international sports events worldwide.

Lots of pictures and videos will be posted on social media during the championships to promote the hashtags #CurlClean and #PlayTrue.

WCF President, Kate Caithness, said: “As the international governing body for curling it is our job to educate our athletes, coaches and administrators about our commitment to clean sport and their responsibility to curl clean.

“I truly believe there is no better way to do this than to deliver this message to our young athletes in a fun and engaging way. That being said, I’m grateful to WADA for their support at the World Juniors and I’m looking forward to following all the fun that is being had on social media.”  

“WADA is very pleased to partner with the WCF on this latest Legacy Outreach event,” said Olivier Niggli, Director General, WADA. “As the leader of clean sport, it is important for us to reach athletes in every sport and in every part of the world, to help ensure that the next generation upholds the same values and clean sport ideals that we cherish today. Curling is a great example of a sport playing its part to maintain a level playing field for its athletes” he continued.

In 2015 and 2016, similar outreach programmes were run by the International Triathlon Union (ITU), Fédération Internationale de Ski (FIS), International Bobsleigh and Skeleton Federation (IBSF) and Union Cycliste Internationale (UCI).

To engage with the WCF on social media during the VoIP Defender World Junior Curling Championships, follow it on Twitter, Instagram (@WorldCurling) and Facebook (/WorldCurlingFederation) using the hashtags: #WJCC2017 #curling.

 

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MEDIA CONTACTS

Ben Nichols, Senior Manager, Media Relations and Communications
Phone: + 1-514-904-8225
E-mail: media@wada-ama.org

Maggie Durand, Coordinator, Media Relations and Communications
Phone: + 1-514-904-8225
E-mail: media@wada-ama.org

Cameron MacAllister, Communications & Media Relations Manager, World Curling Federation
E-mail: media@worldcurling.org