Aigle, 14 July 2016 – The World Anti-Doping Agency (WADA) is partnering next week with the Union Cycliste Internationale (UCI) to promote clean sport during the 2016 UCI Junior Track Cycling World Championships taking place in Aigle, Switzerland from 20-24 July. The Outreach partnership, a first between WADA and the UCI, is the latest installment of WADA’s Legacy Outreach program, which provides additional support to International Federations (IFs) in developing and delivering sustainable anti-doping awareness programs for their athletes.
“WADA is very pleased to partner with the UCI on this Legacy Outreach event,” said Olivier Niggli, Director General, WADA. “As a sport that has historically struggled with doping, this Outreach event is all the more meaningful as it supports the UCI’s desire and commitment to providing a clean sport environment for the new generation of cyclists” he continued. “These junior athletes will determine the future of their sport, so it is important for us to reach them early on in their careers and encourage them to promote the Play True values amongst their peers.”
In discussing the importance of the Legacy event, UCI President, Brian Cookson said: “Running this Legacy Outreach programme with WADA during the 2016 UCI Junior Track Cycling World Championships is an essential part of the UCI's commitment to educating the younger generation and emphasising their responsibility to ride clean. It also underlines all that WADA and the UCI are doing together to protect the rights of clean athletes.”
The Outreach team will be led by Ben Sandford -- member of WADA’s Athlete Committee and two-time Olympic skeleton racer, and Stacy Spletzer, WADA Senior Manager, Athlete Relations and Communications.
Similar to Outreach Programs held in 2015 and 2016, during the ITU World Triathlon Grand Final, the FIS Nordic World Ski Championships, and the IBSF World Cup, the WADA Outreach team will invite athletes, coaches and other support staff to take part in fun and educational activities. Competitors will be invited to pledge their loyalty to the clean sport movement by signing the Clean Sport Pledge -- a WADA initiative that has proven hugely popular in previous major sports events -- as well as, take photos with a WADA branded #PlayTrue cover page featuring handlebars for fun and engaging social media photos to share with their fans, friends and followers using the hashtag #IRideClean.