Clean as Snow Program to promote doping-free sport
The World Anti-Doping Agency (WADA) and the International Ski Federation (FIS) today unveiled the first ever Legacy Outreach Program as the world’s top Nordic skiers arrived in Falun, Sweden for the 40th edition of the Championships.
The Legacy Outreach Program was created as a way to provide additional support for International Federations to develop and deliver anti-doping athlete awareness programs, and to provide them with the tools, materials and ideas to carry out effective Outreach Programs in the future.
The 19-21 February program is a collaboration between WADA and FIS and involves a number of leading winter sport athletes who will play their part in promoting doping-free sport. New Zealand skeleton racer and WADA Athlete Committee member Ben Sandford, who is participating in the program, will interact with athletes, coaches and support personnel on a one-on-one basis, providing them with useful information on all anti-doping matters.
Athletes will have the chance to participate in a number of activities, including taking part in WADA’s Play True Quiz; pledging their loyalty to anti-doping by signing the Clean Sport Pledge; and having their photograph taken in the event’s Selfie Photo Booth.
WADA Director General, David Howman: “The FIS Nordic World Ski Championships is the host of the first Outreach Program of this kind, the Legacy Outreach Program. Outreach is a successful way of reaching athletes in an informal event atmosphere, and joining with FIS in doing this is hugely beneficial, as it allows the athletes to be engaged by an organization that knows their sport best.
“The revised World Anti-Doping Code carries a series of important messages, and a number of new rights and responsibilities for athletes. This WADA – FIS partnership means that more winter sport athletes will join their fellow athletes on the anti-doping crusade.”
FIS Secretary General, Sarah Lewis: “The opportunity for FIS to partner with WADA in implementing the the Legacy Outreach Program during Falun 2015 is an ideal occasion for the athletes, support staff and team officials to receive quality and specific information about anti-doping from the experts.
More than 700 athletes from 59 nations are entered to participate at the FIS Nordic World Ski Championships and therefore a great number of teams will be able to improve their knowledge of anti-doping matters. The Legacy Outreach Program represents another key tool in the FIS commitment to clean sport.”
WADA and FIS are currently running a unique social media campaign surrounding the event. The Ask the Athlete – Clean As Snow campaign features a series of winter sport athletes answering questions provided by fellow athletes. Ask the Athlete – Clean As Snow follows on from WADA’s successful inaugural 2014 Ask the Athlete campaign, and can currently be seen by following WADA on Twitter.