The International Ski Federation (FIS) has launched ‘Clean as Snow’ at its Nordic World Cup event in Finland and joins the list of WADA stakeholders to adopt the anti-doping awareness model ‘Say NO! To Doping’.
FIS is the 14th International Federation to incorporate ‘Say NO! To Doping’ into its overall anti-doping program, and will look to spread the message to all skiers and snowboarders over the forthcoming winter season.
“WADA puts great emphasis on anti-doping awareness and we have encouraged all sports federations to build their own campaign by using the ‘Say NO! To Doping’ model,” said WADA Director General David Howman.
“Awareness is key to spreading the anti-doping message and communicating the dangers of doping to everyone involved in sport, especially the next generation of athletes.
“More and more sports bodies are using the Say NO! To Doping model and we wish FIS all the best with the launch of Clean as Snow.”
Clean as Snow was launched with the support of the FIS Athletes’ Commission, and athletes at the FIS event in Ruka have been asked to show their support by sharing anti-doping leaflets and signing a special branded glass in the finish area.
The Clean as Snow logo will also be added to all FIS training bibs during the 2011-12 season.
“We athletes are role models for thousands of young sports-motivated people,” explained American Kikkan Randall, FIS Athletes’ Commission representative for ladies’ cross-country skiing.
“We have to give best examples. Teach them the value of a clean sports performance for their future career and future health. That is my message.”