28 July 2008
Bookmark and Share

Lenovo Sponsors WADA Athlete Outreach Activities in Beijing

Montreal, 28 July 2008 — In an exciting first step to involve corporate support in raising awareness and promoting clean sport, the World Anti-Doping Agency (WADA) is pleased to announce its first sponsorship arrangement with Lenovo. Lenovo is the exclusive computing equipment supplier for the Beijing 2008 Olympic Games. Nearly every aspect of the management of the Games, from gathering and storing participant data, to displaying the scores and organizing activities for BOCOG, will depend on hardware provided by Lenovo.
During the 2008 Olympic and Paralympic Games, Lenovo will provide USB keys (2GB) and lanyards to WADA, which will be uploaded with educational materials about anti-doping and engraved with Play True. Athletes, coaches and officials who visit WADA’s center in the Athlete Village and play the Doping Quiz will receive the USB key as a prize for their efforts.
“WADA is grateful for the contribution Lenovo is making to the anti-doping movement,” said WADA Director General David Howman. “Lenovo’s support enables us to deliver important anti-doping information directly to athletes in an effective and innovative way. Lenovo’s involvement is a natural fit and this partnership is a great step in taking our message further.”
“It is Lenovo’s great pleasure to partner with WADA to raise awareness and promote doping free sport,” said Li Lan (Alice), VP, Olympic Marketing, Head of Brand Communications, Lenovo China. “We hope our involvement assists athletes and officials gain a better and more insightful understanding of the anti-doping issue and the spirit of fair play.”
WADA’s Athlete Outreach Program will run during both the 2008 Beijing Olympic and Paralympic Games.
About Lenovo:
As a top partner of Beijing 2008 Olympic Games, Lenovo has established solid IT infrastructure, provided innovative technologies and quality products & services, and contributed to the most reliable information system for the event. In addition, Lenovo has designed the Lucky Cloud torch, and vigorously supported the successful Olympic torch relay on the Mountain Everest (Mount Qomolangma) and throughout the world, inspiring everyone to understand the Olympic spirit and create unlimited possibilities.

About WADA:
The World Anti-Doping Agency (WADA) is the international independent organization created in 1999 to promote, coordinate and monitor the fight against doping in sport in all its forms. The Agency is composed and funded equally by the sports movement and governments of the world. Its key activities include scientific research, education, development of anti-doping capacities and monitoring of the World Anti-Doping Code – the first document harmonizing regulations regarding anti-doping in all sports and all countries.

WADA contact for the media:
Frédéric Donzé
WADA Senior Manager, Media Relations & Communications
Phone: +1 514 904 8820
E-mail: frederic.donze@wada-ama.org