August 23, 2007
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ITF Implements WADA Athlete Outreach Model at US Open

The International Tennis Federation (ITF) has adopted the Athlete Outreach Model developed by WADA and will use it for the first time at the US Open, to take place August 27-September 9 in New York City.

At the US Open, the ITF will offer expert advice to athletes and coaches, access to printed information, such as the ITF Tennis Anti-Doping Program, the World Anti-Doping Code, wallet cards containing the WADA Prohibited List and other useful materials. Visitors will also be able to test themselves on the WADA Doping Quiz.

Based on the successful WADA Outreach Program delivered at major multi-sports events and other regional events, WADA's Athlete Outreach Model was launched in early 2006 and aims at helping the sporting community to better educate athletes and their entourage about the dangers and consequences of doping through one-and-one interaction.

"Partnerships are the key to building relationships and providing information directly to athletes," said WADA's Director General David Howman. "The Athlete Outreach Model is a very good example of what can be achieved when stakeholders work together to educate athletes and make sure that doping does not become an option for them. We are pleased that the ITF adopted this model to intensify its education activities."

The ITF President, Francesco Ricci Bitti, said that "the ITF is pleased to partner with WADA in presenting the Athlete Outreach Model. Not only does it serve to educate athletes and support personnel about the dangers of doping and their responsibilities to themselves and the sport, but it also further strengthens our links with WADA and its vision that values and fosters doping-free sport."

Click here for more information about WADA’s Athlete Outreach Model.