Play
True
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It
Starts
with
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Play True Day: A Clean Sport Journey
Building the Play True Day Story with our Global Partners
Over the years, Play True Day has gained momentum through the collective efforts of our global anti-doping partners. From inspiring posts to impactful campaigns, their contributions have played a vital role in spreading the message of clean sport worldwide. Here's a look back at how our partners have helped shape Play True Day’s online presence.
From Local Roots to Global Impact:
The Story of Play True Day
Play True Day was born out of the 2013 WADA Education Conference in Latin America. The first official celebration took place in 2014, aiming to unite the global sporting community under a shared commitment to integrity and fairness. Since that first celebration in 2014, Play True Day has evolved from a small initiative into a global movement that reaches millions each year.
In 2024, on its 10th anniversary, over 100 countries and 50 organizations participated, creating a global wave of support for clean sport generating nearly 200 million impressions and 260,000 engagements worldwide on social media.
Past publications
Through posts, videos, and interactive campaigns, WADA and the global anti-doping community have helped bring attention to the importance of clean sport, furthering the reach of Play True Day across various platforms.
Play True Day Over The Years
Since its inception, Play True Day has evolved into a global movement to promote clean sport. Each year, the campaign highlights key themes that reflect the values of integrity, fairness, and unity.
From standing together as #OnePlayTrueTeam in 2024 to promoting messages of peace through sport in 2022, Play True Day continues to inspire worldwide engagement and proves that when the global anti-doping community unites, the message of clean sport resonates louder than ever.
WADA’s 2023 Play True Day campaign achieves potential reach of more than 161 million worldwide
Take part in Play True Day for Peace on 8 April 2022
WADA’s 2021 Play True Day Campaign reaches over 87 million people around the globe
Play True Day 2021 - Video Statement by WADA President Witold Banka
How to Participate
How to get involved?
Use toolkit assets
- Download and share Play True – It Starts With You assets to use on social media.
- Download the Play True Day 2025 - Stakeholder Toolkit.
Take part in the #PlayTrueChallenge
Share a video of your #PlayTrueChallenge effort in the lead up to Play True Day.
Rally your community
Tell your community about the Play True – It Starts With You campaign and activations. Share information to encourage them to participate.
Engage with us
Engage with WADA content on social media pre, during and post Play True Day.
On April 11th 2025, Join us to Celebrate Clean Sport
Follow the conversation
We all have a part to play in keeping sport clean and fair for everyone. Play True Day is an opportunity to show your commitment to the cause.
Share your #PlayTrue moment
This year, we’ll recognise those who go the extra mile to Play True or participate
Share your Play True moment
Downloadable resources
English - Profile picture overlay - Blue
English - Profile picture overlay - Green
English - Profile picture overlay - Orange
English - Sticker - It starts with me - Black circle
English - Sticker - It starts with me - Blue circle
English - Sticker - It starts with me - Blue circle
English - Sticker - It starts with me - Orange circle
English - Sticker - It starts with me - Black square
English - Sticker - It starts with me - Blue square
English - Sticker - It starts with me - Green square
English - Sticker - It starts with me - Orange square
English - Sticker - It starts with you - Black circle
English - Sticker - It starts with you - Blue circle
English - Sticker - It starts with you - Green circle
English - Sticker - It starts with you - Orange circle
English - Sticker - It starts with you - Black square
English - Sticker - It starts with you - Blue square
English - Sticker - It starts with you - Green square
English - Sticker - It starts with you - Orange square
English - Sticker - Play True - Black circle
English - Sticker - Play True - Blue circle
English - Sticker - Play True - Green circle
English - Sticker - Play True - Orange circle
English - Branded frame - 1
English - Branded frame - 2
English - Branded frame - 3
English - Branded frame - 4
English - GIF - It starts with you - Blue
English - GIF - It starts with you - Green
English - GIF - It starts with you - Orange
English - GIF - Play True - Blue
English - GIF - Play True - Green
English - GIF - Play True - Orange
English - Pledge card - 4x5
English - Pledge card - 9x16
English - quote graphic - 4x5
English - Quote graphic - 9x16
Spanish - Profile picture overlay - Blue
Spanish - Profile picture overlay - Green
Spanish - Profile picture overlay - Orange
Spanish - Sticker - Empieza conmigo - Black circle
Spanish - Sticker - Empieza conmigo - Blue circle
Spanish - Sticker - Empieza conmigo - Green circle
Spanish - Sticker - Empieza conmigo - Orange circle
Spanish - Sticker - Empieza conmigo - Black square
Spanish - Sticker - Empieza conmigo - Blue square
Spanish - Sticker - Empieza conmigo - Green square
Spanish - Sticker - Empieza conmigo - Orange square
Spanish - Sticker - Empieza contigo - Black circle
Spanish - Sticker - Empieza contigo - Blue circle
Spanish - Sticker - Empieza contigo - Green circle
Spanish - Sticker - Empieza contigo - Orange circle
Spanish - Sticker - Empieza contigo - Black square
Spanish - Sticker - Empieza contigo - Blue square
Spanish - Sticker - Empieza contigo - Green square
Spanish - Sticker - Empieza contigo - Orange square
Spanish - Sticker - Juego Limpio - Black circle
Spanish - Sticker - Juego Limpio - Blue circle
Spanish - Sticker - Juego Limpio - Green circle
Spanish - Sticker - Juego Limpio - Orange circle
Spanish - Branded frame - 1
Spanish - Branded frame - 2
Spanish - Branded frame - 3
Spanish - Branded frame - 4
Spanish - GIF - Empieza contigo - Blue
Spanish - GIF - Empieza contigo - Green
Spanish - GIF - Empieza contigo - Orange
Spanish - GIF - Juego limpio - Blue
Spanish - GIF - Juego limpio - Green
Spanish - GIF - Juego limpio - Orange
Spanish - Pledge card - 4x5
Spanish - Pledge card - 9x16
Spanish - Quote graphic - 4x5
Spanish - Quote graphic - 9x16
The french resources are available for download in the french version of this page.