The Play True Generation Program encourages young athletes, their coaches and support personnel to be leaders in promoting and ensuring clean sport. It is a generation that believes that clean sport is one of the fairest and most powerful tools for positive change and growth – one that embraces fair play and respect.
The Play True Generation Program strives to provide young athletes with a platform to demonstrate their commitment to the ideals of fair play and to learn more about doping-free sport. Based on the success of WADA’s Athlete Outreach Program, the Play True Generation Program is delivered during major multi-national, multi-sport events targeting athletes under the age of 18. The Program provides athletes with the opportunity to learn more about their rights and responsibilities with regard to anti-doping, while providing them with a platform to express their opinions about doping-free sport.
WADA believes that by captivating the interest and attention of young athletes, showing them that they are not alone in their decision not to dope, the anti-doping community will have an impact on their decision to compete without doping.