About the Campaign
The campaign is versatile and creative, allowing stakeholders to customize an approach that best fits their needs and resources.
Sport and anti-doping communities can show their commitment to clean sport by incorporating the SAY NO! TO DOPING logo and other green elements throughout competition venues, on uniforms, promotional material and sports equipment.
This will draw attention to the importance of promoting the Play True message of respect and fair play.
What is involved?
Say NO! to Doping was launched in collaboration with the International Ice Hockey Federation (IIHF), whereby ice hockey players trained and warmed up using green pucks instead of the usual black. Other organizations have created large banners to hang at major events, broadcast Say NO! to Doping videos on large jumbo-trons and used the Say NO! to Doping logo on uniform items.
The branding opportunities are limitless.
Green represents a healthy, natural environment, and the field of play. It is the color WADA adopted to promote clean sport (see WADA's Logo Story). Green is not typically used for sports equipment, which helps generate awareness.
WADA's Logo Story
The square shape of the logo background represents the customs and the rules that define sport. The color black evokes neutrality and is the traditional color of the referee. The "equal sign" expresses equity and fairness. The sign is depicted with a human touch to reflect the individuality of every athlete. The color green evokes health and nature and the field of play. The "play true" tag line encapsulates WADA's core values and is intended as a guiding principle for all athletes at every level of competition.